Being able to target suitable audiences per email campaign on a specific basis should include being able to recognise where your audience is in the world and to also be able to recognise exactly what their past behaviour as consumers has been.
The ability to create email messages that really capture the imagination of the receiver would be another requisite. Visual contact is what appeals to the eye of the beholder nowadays, therefore the importance of images and links has to be high on your list as well. People like to
touch things and be able to interact with stuff – this is what the me-me-me generation is all about. Being able to say, “I did this!” and, “I saw that!” is so important to them. Even though the emails are still being sent out as text only or HTML messages, giving your customers the seeming ability to control the creation of such messages is where it is at with them. Don’t forget that greatest of all tools – the Preview button – a tool that is so important as well. Once any of us have created something we all like to see just what it is that we have created – and your email campaign software should have all of the above in the editing toolbox.
If you are a charts and graphs person, then having in your possession the best email campaign software available, should also include being able to capture everything you need to know about each one of your customers.
Our favourite Links